.png)
|
Advertising Media Usage [2003] |
|
Module Description |
|
Media is categorized further using the [2003] Advertising Media Usage Control and the following information is recorded: Medium Used, Name for this use, Start Date, End Date, Cost and Type of Cost. Reports can then be generated to show the cost per lead and other valuable statistics. The Advertising Media Usage is assigned to a student under the Lead Profile.
TIP: Choose For Entire Usage: use when the charge is for a total cost for a specific duration of time such as Yellow Pages yearly cost. Per Lead is used when a school is charged by the lead for a specific cost such as an internet lead.
Note: The system will not allow you to delete a record if it is has been selected and used in a Lead Profile. Instead modify the effective End Date. |
|
Field |
Description |
|
Key |
Refers to the number sequentially assigned for each entry under the logged in school or campus |
|
Medium Used |
Media type that initially brought the lead to the school |
|
Code |
An abbreviation used in reports |
|
Name for this Use |
A name for a specific Advertising media Usage. |
|
Start Date |
Date when Advertising Media Usage will take effect. If you want to ADD a new Advertising Media Usage, don’t modify the existing one. Add a new one |
|
End Date |
Date when Advertising Media Usage will be in effect. If you want to ADD a new Advertising Media Usage, don’t modify the existing one. Add a new one |
|
Cost |
This is the total cost of the Advertising Media for the date range. |
|
Type of Cost |
For Entire Usage: use when the charge is for a total cost for a specific duration of time such as Yellow Pages yearly cost. Per Lead is used when a school is charged by the lead for a specific cost such as an Internet lead. |
|
In Use |
Yes- this Media Type will display under Media dropdown in Lead Profile. No- this Media Type will no longer display in Lead Profile. |